Practice Development : Final Major Project
MA in Photography, Falmouth University, Module 5
The final chapter in the zine account will be its impending arrival. 300 zines to be delivered by Evolution Print, Sheffield, fig 1. Chosen because of their co-operation to all queries, their willingness to send through a white paper mock up and because they, to quote their Instagram page “We use lots of ink, paper, & big sharp scissors. And still buy books. Often. Shortlisted PDMA Hardback Books & Best Own Marketing Print for My Top Tens”
Choosing a graphic designer that understands photography, book-making and can bring a working method to a discerning client is critical, I also value the relationship and working knowledge designers have of the printing industry, its attuned firms and the appropriate methods. In this case, Evolution is litho printing the zine on two paper types, so my expectations are high.
The submitting of the final graphics package was a milestone in its own right. It represented a close collaboration between Rebecca Foster of the eponymous design company and myself. Hours of debate and carefully considered and increasingly fine revisions to layout, adjacencies, white line separators, and not, text disposition, front cover choices, spell-checking, map work, paper choices, staple choices and then the correct image sizing and type all melded into the pot labeled zine.
We settled on A5 format with fold-out gatefold as it is portable and will make an impact for the viewer upon opening. It has a planned life of up to one year as a marketing collateral tool.
I discussed the collaborative nature of this work with my MA tutor, Wendy McMurdo, and we agreed that to create a zine of quality and provide a liaison with printers is relevant and appropriate; clearly all of the imagery and narrative is created by me and the disposition and related matters are framed by the graphic designer.
The deadline was achieved and provided the final risk element is knocked away, that is to say, a bad print run, then all will be well.
These are the screenshots of the final version;
Rebecca Foster Design http://www.rebeccafosterdesign.co.uk/
Fig 1 from website accessed 27.5.2018 http://www.evolutionprint.co.uk/