Installation : Final Major Project
MA in Photography, Falmouth University, Module 5
Working with a local PR firm, Edwin Ellis, for two months, I covered a shoot to raise the forthcoming exhibition and begin to build the personal story. We had agreed on the final wording of the subsequent release and a sample of images from my website portfolio to differ from the exhibition in part.
The release, I felt, read well and was a rounded view of the project and my background, fig 2.
I was able to retweet the use of the release thus, figs 3, 4;
Figures 3, 4
Brumpic used the released onto Twitter ahead of What’s On and that may explain the greater degree of retweeting and likes on those platforms.
I used the Brumpic coverage as a link alongside the invitation in circa 60 emails sent out on 24th May (the day before the new GDPR rules applied), thus;
Here is your invitation to my final MA show, plus a web link…
then fig 1 was inserted.
I have monitored the Twitter results thus;
Figures 5, 6
LinkedIn, numerically, provided the widest penetration, with 1,150 views of the invitation and 202 views of the subsequent media coverage, also posted. A sample of the analytics shows the type of people viewing the initial post, with 77 in very senior roles, fig 7.
Instagram yielded 27 ‘likes’, fig 8. Perhaps more usefully, the week created 36 profile visit, 1 click to my website from there and 1 email message, fig 9.
I made a rare return to Facebook and my company page to promote the exhibition and, figs 10, 11 – I obtained a reach of 143 people with the invitation and 48 via the media coverage link.
Figures 10, 11
Finally, I have had 50 digital printed square cards to give out to people I meet face to face preceding the exhibition, fig 12.
On 28th May the local BBC social media account (Twitter and Facebook) picked up the media coverage which was welcome, fig 13
The Birmingham city region Chambers of Commerce published its newsletter on 30th May and included the media release which I have Tweeted and placed onto LinkedIn.
I note that the Birmingham Post, the weekly ‘business’ focused paper that covers the city-region gave the exhibition a whole page coverage (31.5.2018, pp28) which I tweeted, pasted into Facebook on my business page, fig 14 resulting in a reach of 365 (which is circa triple my previous most viewed page) and also on Instagram, fig 15.
Figures 14, 15
I see the media work as the key to the promotion and communication of the exhibition via all channels I am active upon. I was compelled by the gallery’s more muted response, so ploughed on solo. The results are acceptable, but not exceptional and this area remains a focus for future development.
All data was reviewed on 27.5.2018 (with the exception of more recent updates)