MA in Photography, Falmouth University, Module 3, Surfaces and Strategies
Surface : Exhibition Time
As my part in Landings2017, the peer group international work in progress exhibition first day dawned on 11th August I arrived with my hanging kit (drill, plugs, screws, brass hooks and dust-sheets) at Opus Restaurant in Birmingham.
The planned 4 areas of wall had been cleared in readiness for my 4 framed prints; 2 at A2 and 2 at A3. Al matching the original measured and photographic survey I had undertaken.
I created a guidance sheet for the restaurant staff to give to interested parties and customers. This provided a context, title (The Pause Project) and details of the printing and the decision I made following discussions with one of my tutors David Ellison about getting the pitch right. I also provided a labelling guidance sheet as the restaurant wanted to use their house style to label each (although on a revisit I had to reposition these correctly!). Each print is limited to 3 with one artist’s proof. The only other available format would be postcard size published as my self assembly photobook (see separate post). I took advice on costs and value for sale and pitched sale prices accordingly.
I asked a restaurant team member to use my camera to capture the proprietor and I in front of the two principal prints.
Figure 1 shows the simplest print hung on the visually most striking backdrop of Spanish wallpaper. Figure 2 is against a grey wall above the waiting counter and Figure 3 on a mustard coloured wall which worked well with the two principal prints.
Before leaving I posted on Instagram, Facebook, Twitter and LinkedIn. The responses were positive; I was pleased with the coverage. LinkedIn showed 2,170 views (as of 14th August 2017). Facebook had a reach of 804 with 23 likes, 2 comments and 4 shares. Samples are shown, figure 4
The restaurant tweeted the picture from its own account on 14th August.
Learning: planning, negotiation and communication paid off. Paying attention to lighting (noting this is not a gallery venue and hence lighting is at times problematic with reflections being evident) and colour were strong defining factors when deciding what work to display and where.
Figure 5 shows the text of the guidance note printed for the front desk of the restaurant.